Retargeting without having to worry about iOS 14
Verified by Facebook
Automatically adding people to a custom audience based on how much interest they show in your videos. Retarget your already engaged audience, automatically, in less than two minutes.
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VideosYou spend hours creating ads for your business that work and targeting.
But then Apple releases iOS 14 🤦♂️
Now you have to start over from scratch..
..or so you thought. We've created video audience, so that you can utilize Facebook's custom audience with videos as source, without ever having to deal with iOS 14 again.
The old way
Repetitive process on Facebook™
Facebook have had the solution for iOS 14 available all along, custom audiences with videos. But it was never usable.
Having to select every video for each new audience
Creating a single custom audience takes minutes
Manually have to add new videos to audience
Takes more than 10 steps and +100 clicks
Our way
Create once, automated forever
With interestinsights you can create your automated custom audiences, and reuse it again and again, with just a few clicks.
Every video is automatically added with one click
Every new video gets added to the audience automatically
iOS 14 and future updates proof
Create new audiences with one click in seconds
Automatically retarget engaged audience
Creating custom audiences on Facebook™ from people who have watched your
videos, is not a new feature. However, on Facebook™ it's a slow and time-consuming
process. The audience does not get auto populated with new data, as you add
new videos to your pages.
With interestinsights you can easily create new audiences with various
criterias on how engaged the people who have watched your videos are.
Every time you add a new video to your page, the people who have watched the videos,
will automatically be added to your audience by interestinsights,
so you never have to touch a finger again, and never worry about iOS 14 again.
Step 1
Connect your Ads account
Videos and pages from all of your connected accounts.
Step 2
Select your page and criteria
Multiple criterias of engagement from your viewers, applied to all of your videos.
Step 3
Use audience in your ads
Set your ads audience once, and new videos will automatically get added.
Create audience
In a few seconds with a few clicks, you can create an audience with all the videos of any of your pages.
Instantly avaible for your ads
Your audiences will be created and available for your ads immediately. Once created, just navigate to Facebook Ads manager and select the audience for your ad set.
Update with new videos
Every time you add a new video to your page, we automatically add the videos to your audience. Once a user has watched your new video, they will be added to the audience, without further work from you.
Target an audience with higher engagement, that you know have seen your videos
139%
Avg. increase in ROAS
| Compare features | Pixel retargeting (old way) | Video audiences | interestinsights |
|---|---|---|---|
| iOS 14 compatible | |||
| Only target engaged viewers | |||
| All visitors or viewers of content | |||
| Retention days of audience | 7 | 365 | 365 |
| Automatically updated | |||
| Fast and simple to setup | |||
| Specific and detailed segmentation | / |
iOS 14 or any future updates cannot change or remove this way of creating audiences for retargeting. The feature have existed for a long time, but was never viable, since it took hours to maintain custom audiences with new videos being uploaded. As an agency with 100s of clients, keeping up with their new videos was impossible. However, compared to regular audiences from Pixel, where the retention days are 7 days, and no way of knowing for how long a visitor have been on your website, all of this is improved with interestinsights' video audience. Retention days up-to 365 days and specifically selecting for how long your target audience have watched your videos.
Frequently asked questions
Verified by Facebook
Save the hassle, and let interestinsights do all the work for you.
- Connect your Facebook account to interestinsights
- Select the page you want videos from, to your audience
- Select the ad account you want to have the audience created under
- Chose which viewers to include. Ex. People who have watch the video for at least 10 seconds
- Decide for how many days viewers should be included. All the way up-to 365 days
- And last, pick a name for your custom audience
Once you have completed those simple steps, the audience will be available to select in your ad sets, and ready target.
If you are concerned about iOS 14 and other updates that might limit your ads, interestinsights will finally enable you focus on ads again, and never have to worry about detailed targeting again.